Wednesday 19 March 2014

Mr Chips Ex-IVY Chef Planning To Open London Restaurant Chains

Des McDonald, Ex-CEO of the company behind the Ivy and Le Caprice, is planning to launch his two new restaurants in London along side with Bebo Kobo, Lisa Vanderpump and other restaurant owners in UK. Mr. McDonald was the head chef at Ivy in mid 20s and he’s up to open four more eateries for his Brands. The Fish & Chip Shop and Q grill for almost 20 sites in London only. He had opened a Fish & chip shop back in May Last year in North London, meanwhile his latest venture, the 150 cover, BBQ Grill will be planned to open with a launch in Camden this week. Two Fish & Chip Shops will open in Shoreditch, East London and Fulham, south west London, and three new location will be picked for Q Grill, probably opening in ShoreDitch and Soho too and the Islington site made a huge revenue about £1.5m since from its launch.

UK Site TeleGraph Said “In addition to working on his own brands under his company Des McDonald Restaurants Etc, the chef-turned-restaurateur has agreed to be a consultant for the new Holborn Dining Room brasserie on behalf of the Rosewood London hotel. However, the former chief executive of Caprice Holdings does not consider his plans overly ambitious for a first business venture. “I like to be busy,” he said. “I’d get bored doing one restaurant; I’m used to doing more than one thing. This business is an early start and a late finish so there’s lots of hours to fill in the day.”
Mr. McDonald are planning to make his restaurants into chains with 10 more locations each in London, before go for bigger bet to go nationally. The toughest challenge for him to find out more affordable site upon which they build his brand and finding a supportive bank to finance.

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